Plus size fashion brands: Our A-Z guide of all you need to know about curve fashion

The plus size fashion market has truly blossomed in the last decade or so. While it used to be a major struggle to find plus size clothing, we’ve seen numerous brands move into the plus size clothing arena, ensuring that whatever your age and style, there is a plus size retailer ready to cater for your curves. Whether you’re after plus size dresses or curve enhancing evening outfits or simply updating your summer wardrobe, we’ve created a massive A-Z of plus size fashion that will hopefully guide you through the multiple brands that are catering to fuller figures. Of course this list is not everyone and we welcome you to tell us about plus size clothing brands you love that we might have missed. Drop us an email to and we will be happy to discover more plus size friendly fashion labels. But if you’re above a size 18, please bookmark this guide, we hope it enhances your wardrobe and enjoy shopping!

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A is for…

Adidas is one of the many sports brands that now offers it workout and leisure ranges in plus sizes. Going up to a 3XL you can kit out your athleisure wardrobe with branded leggings, tees and hoodies etc. It’s great to see the availability of plus size sportswear, giving access to women across a spectrum of sizes to high tech fashion apparel.

Anna Scholz is a brand we absolutely love and has been in the plus size fashion game for over 20 years. Having studied at the famous Central St Martins school in London, Anna designs beautiful print dresses and luxury separates in gorgeous fabrics. From silk prints to buttery leathers, Anna really knows plus size and how to design a dress that will take you from boardroom to dinner or even a wedding. Her silk kaftans are the ultimate in plus size luxury for when you bag that illicit holiday abroad (hopefully sometime soon).

Anthropologie recently brought their plus size line to the UK and it is absolutely gorgeous. Again, like many brands who are entering the plus size market in recent years, there is very much a continuation of main line looks which is great for inclusivity. Expect the eclectic boho feel that Anthropologie is best known for.

ASOS Curve hands up if you remember when ASOS Curve launched? Wasn’t it a revelation. ASOS Curve definitely deserves credit for pushing the plus size industry forward. The shopping portal has brought so many brands into the plus size arena and through their own in-house label have ensured the plus size clothing has stayed fashion focussed without compromise. Increasing accessibility and visibility for the industry and shoppers.

B is for…

Boohoo Plus is for those looking for fast fashion and budget friendly prices. Generally for the most youthful, trend focussed dresser, the Boohoo plus collection is also a good place to pick up easy plus size maxi skirts and dresses for hot summer holidays. Closely related to the mainline, you can expect bright colours and ditsy floral day dresses as we head into the new season.

C is for…

Calvin Klein, yup that’s right, Calvin Klein now has a plus size range. From classic underwear and bralettes, to some very sassy swimwear pieces and lots of denim and athleisure looks, Calvin Klein is catering for curves and we’re here or it.

Chi Chi is the place to head for your special occasion outfits. Whether it’s plus size bridesmaid looks, race day outfits or even plus size bridal ideas, Chi Chi has everything from classic silhouettes to bright bold prints.

Christy Dawn only recently appeared on our radar, so we will forgive you if you;’ve missed this label too. A host of seriously pretty dresses that are ethically made with sustainably sourced material. This is your summer wardrobe sorted. The brand runs across all sizes, with a selection of styles in extended sizes.

Coyan is a fairly recent discovery for us but WOW. This beautiful label, based in the US is great for special occasion dressing. The silk dresses and kaftans are truly stunning and while they cover the monochrome basics we are loving these pops of sumptuous colour. We also think they’d work brilliantly for curvy bridesmaid looks too. The collection is available in US sizes 0-24 which is around a 4-28 UK size. The website displays the pieces on three different sized models so shoppers can really get a sense of what the items might look like on their body, showcasing the brands size inclusivity.

Curvissa carries loads of product so if you’re really fancying a good scroll, then head over their pronto. They stock a mixture of their own in house labels as well as plenty of other big high street names and stock up to a size 32.

Curvy Kate is the label that makes fuller busted women rejoice. From pastel hues, practical cuts and racier styles with their sister label Scantilly, Curvy Kate has been fitting and enhancing bigger boobs for several years. Their strapless is revolutionary, particularly if you never thought your boobs could defy gravity. From 28 to 46 back size and D to a K cup this lingerie brand is one to check out.

D is for…

Dear Curves is an independent plus size label catering for women up to a size 30. The tight edit of pieces covers a host of silhouettes, including circular skirts, body suits, kimonos and cotton tees. If you’re looking to shop small and find something a little more individual then give Dear Curves at try.

DL1961 is known for their denim and in their ‘inclusive’ edit, they cater up to an American 26W. From jeans to denim shorts, it’s a tight edit, but worth a mention in case you’re looking for specific designer denim pieces.

Donald Stanley is one of the new crop of independent brands that you order through Instagram. Although there is a whizzy new website is in the works (sign up to be the first in the know here: Donald Stanley), you can see Donald Stanley’s amazing array of colours, prints and fabrications that are available on their silhouette range, with each item made to order. They do have some limited ready to post items, with those again posted on Instagram stories. This is a brand that is really picking up pace and gaining a brilliant traction. From everyday styles to party perfect looks, check them out.

E is for…

Eileen Fisher is the brand serving up classic pieces that work at any time of day. This is the home of ultimate basics that will underpin your wardrobe, whatever the season. From beautiful trousers to elegantly cut tops and cosy knits, these are silhouettes that will stand the test of time.

Elena Miro is an Italian fashion house that has put on plus size fashion shows during Milan fashion week, so you know their style credentials are high. Here in the UK you can shop them at multi brand websites such as navabi, who carry a selection of the brands chic and classic dresses and separates. From beautiful, watercolour inspired prints, relaxed fit blouses and tailored trousers, this is grown up and sophisticated brand that carries styles to suit every aspect of your life.

Evans was a well known plus size face on the British high street and as you’ll see from the list one of the very few that had physical stores. At the end of 2020 Evans was sold to Australian plus size retailer City Chic (which you can buy in the UK via the Evans website) and is now digital only, just in case you weren’t sure where it had gone. You can still buy the Evans label so expect a summer of easy to wear pieces, cute jumpsuits and park ready dresses that will keep you cool all season.

F is for…

Figleaves the well known lingerie brand is now housed on the Simply Be website, so don’t be alarmed when it redirects. Figleaves are obviously specialists in the lingerie and swimwear field and have created Figleaves Curve to cater for fuller figures. Packed with great basics, alongside more fashion forward pieces, there is something for every occasion.

Forever 21 Curve was a welcomed addition to the British high street as they championed their plus size range with plus size mannequins in their shop windows, but alas we think all of their UK stores are now gone. BUT you can still buy Forever21 Plus online and it has some great, everyday, on-trend pieces, including graphic tees, summer dresses, separates and athleisure styles. As one might expect from Forever 21, the price point is pretty pocket friendly too! Their curve selection is also pretty extensive, so happy scrolling!

G is for…

Girlfriend Collective is ethically made activewear up to a size 6XL, so it really is inclusive. We love that they use lots of different body types on their site so you can really get a feel for what items look like and how they fit. Currently the brand have paused UK shipping, but you can still get hold of them via Nordstrom (although from our searches they don’t carry the size range that the site does). But the brand hope to be back with UK shipping in the near future!

Good American is the denim brand owned by Khloe Kardashian. The jeans focused line has since evolved to encompass tees, shoes and much more, but one thing that has stuck, is Khloe’s ethos of offering her line extensively for a range of sizes. The jean silhouette selection for plus sizes at Good American is extensive and the cuts and fits have been well received.

H is for…

H&M+ has been around for a while and right now their trajectory is pointing to the skies. It feels like the label have really invested in their plus size line in recent seasons and looks are now, on-trend, fashion focused and feel incredibly inclusive. This is the pit stop for all your basics such as denim shorts and everyday tees. But they’re also dropping some great dresses for the summer. With a good level of newness, regularly, make sure to keep this brand bookmarked.

Henning was founded by former Fashion Editor Lauren Chan, who has spent her entire career championing size diversity and inclusivity. Spotting a gap in the market for a collection of luxury plus-size staples like wool blazers, silk dresses, and classic coats, Lauren launched Henning to make sure that women, no matter their size, have the opportunity to own clothes that are smart, sharp and powerful. It’s a truly beautiful capsule of pieces for those that have been craving craftsmanship and luxury.

11 Honore is one of the most fashion forward sites to happen to plus size fashion in the last five years. The American website is like the Net a Porter of plus size. A beautifully curated portal of plus size clothing by some very well known fashion designers, emerging talent and their own in-house label. They’ve shown at New York Fashion Week, dressed curvy celebs for the red carpet and collaborated with some well known names. But essentially if you’ve always craved something special, access to high end designer pieces, then you will love 11 Honore.

I is for…

In The Style launched plus size fashion lines pretty early and ensure all their collaborations now carry pieces in plus size too. Great for budget friendly buys, you can pick up cute, everyday essentials from this fast growing retailer. But always be quick with In The Style items as they do sell out really fast. Blink and they’re gone.

J is for…

Jacamo, OK this is menswear but it still needed to make the list for great plus size clothing. Like many other sites it carries a mix of own label and branded products but caters for plus size men, so we thought it should make the cut. We love the fact that it’s a very trend focused collection of products, that of course still carries all the basics.

J Crew is one we were totally unaware of doing plus size until we researched for this piece (and Rivkie thought she knew nearly everything when it came to curve) but we are thrilled there is another Americana option for fuller figured women. Going up to a size 24, expect lots of classic preppy options, such as a shirts, cotton dresses and tees.

Joules now carry a small edit of their clothing styles up to a size 26. Shoppers can rest assured that they’ve taken care of the basics, ensuring you can now shop their classics, including waterproof outerwear, curve loving swimwear and timeless Breton tees amongst other seasonal looks.

K is for…

Karen Millen Curve was part of the reinvention of Karen Millen. Part of the Boohoo family of brands, Karen Millen is still a high end of high street label, but the prices are definitely more accessible than they were previously. What we love about Karen Millen Curve is the introduction of more luxe pieces, such as the leather trench coats the brand did in the Autumn. From work wear to special occasion items, Karen Millen Curve is rewriting what plus size on the high street can look like. Lookout for details such as feathered trims and leather fabrications.

L is for…

Lafayette 148 is a brand Rivkie has been in love with for YEARS. She first discovered them on a trip to New York and has coveted their beautiful use of colour, fabric and elegant cuts ever since. This really is plus size designer fashion at the top end. Lafayette 148 doesn’t shy away from statement pieces or stunning tailoring and we are here for all of it.

La Redoute Plus has it all and TSL are regular shoppers of the brands homeware pieces, but their fashion collections should not be overlooked. The online retailer has long had a plus size label and while it carries a lot of great staples, they also inject the range with fashion forward pieces such as these faux leather trousers and pretty floral frocks.

Lauren Curve by Ralph Lauren is the plus size department for American fashion house, Ralph Lauren. The line has really upped its game in the last few seasons and now stocks both trend led pieces and the classic silhouettes the Ralph Lauren devotees will adore.

Levi’s has been doing plus size for quite a while, with the collection originating with classic jean and tee styles before including other heritage inspired pieces such as a denim shirts, logo sweatshirts and on-trend jumpsuits. Great for those that want authentic denim styles and quality fabric.

Live Unlimited has been around for a number of years and you may largely be familiar with them as a brand that was stocked in Evans stores. You can buy them through their own retail portal up to a size 28, where they stock everything from downtime separates to pretty holiday and occasion wear pieces, as well as good back-to-office items.

Loud Bodies is an amazing independent brand that combines size inclusivity, originality and ethically made, sustainable fashion all under one roof. With 220 products to choose from, that are made in sizes XXS to 10XL we really wanted to give this amazing brand a shout out. The current collection is so pretty and plays beautifully on the current trend for exploring proportion.

M is for…

Madewell great jeans + all the things you need to wear with them, beautifully made, brilliantly designed, with plenty of plus size pieces.

Marina Rinaldi for a longtime was really the only designer shopping experience for plus size women and if you’re ever able to head into one of their flagship stores, we would thoroughly recommend the experience. The clothes are beautifully made and the fabrications stunning. There is of course a premium price tag for MR but it is entirely worth it. From stylish cashmere coats to occasion wear, work wear and even leisure wear, this is a one stop shop for a beautiful plus size wardrobe.

Marks and Spencer is a British high street favourite and while they’ve often carried a good range of sizes, the plus size line launched officially a few years ago. When it first launched it was a little more basic, it is now packed with some really great fashion pieces, alongside seasonal staples. Up to a size 24 it isn’t the largest size range out there, but there are plenty of pieces to fall in love with.

Michael Kors, like other designers also has a plus size line. While it isn’t available on his own site, if you’ve ever been to the likes of Macy’s in the States, you may have spotted the range there. In Europe, multi brand retailer Zalando is a great port of call for MICHAEL by Michael Kors and also stocks a number of other plus size collections.

Mod Cloth is an American label that now also stocks a number of other brands, alongside its own Mod Cloth range and collaboration collections. Modcloth championed size inclusion, anti-photoshopping policies, and female leadership long before it was the norm in the industry. Although, when this piece was originally written they had paused international delivery, the option to order outside of US is expected to return in the near future, so still worth checking out. Mod Cloth and it’s stocked brands very much as a vintage leaning, with a strong 40’s and 50’s feel to pieces on site. If this is your vibe, then Mod Cloth is definitely a shopping destination for you.

Monsoon used to be the place we headed to for wedding looks but have you checked out how gorgeous their casual range is? From stylish summer dresses to perfect everyday separates and everything in between, Monsoon is looking great right now and even better? They stock up to a size 24 in lots of looks!

N is for…

New Look have a pretty extensive curve range and while we’re not sure if any stores still carry the range irl, the online collection is lengthy. From the pretty tea and summer dresses we’ve come to love from New Look, to super price friendly jeans and casual basics, you can certainly kit out your summer wardrobe with this collection.

navabi mainly houses European brands and their own in-house collection. They will have a number of familiar and much loved labels and probably a host of designers you’ve never heard of. The collection is huge and they stock everything from lingerie and casual styles to tailoring, outerwear and evening looks. We think they’re particularly strong for smart basics, such as tailored trousers, as well as some more casual, statement pieces.

Never Fully Dressed is such a great label. Packed full of pretty pieces, they’re well loved for their stylish printed dresses that certainly light up any room. Their plus size collection goes up to a size 24 and is packed full of everything you need for the most stylish of summers.

Nasty Gal is the perfect pitstop for trend led fashion pieces up to a size 28. From sassy swimwear to cute dresses, distressed jeans and catwalk inspired styles, this is a budget friendly e-tailer with their finger on the pulse.

Neon Rose has a super cute curve collection. The edit might be small, but it certainly is mighty. Stocking up to a size 28, expect nods to key print and fabrication trends and once again, this is a price point friendly line, winning. We love model @steffis_style in these snaps of the line too.

New Girl Order is for those looking for more of a streetwear aesthetic and great for younger plus size shoppers. With iconic Hello Kitty prints, animation and graphics in loungewear silhouettes this is one for relaxing in.

Nike is one of the many sportswear brands that has realised that plus size women like fitness apparel and athleisure wear too. Expect all the usual sports kit style, from sports bras to leggings, sweatshirts, tees and everything in between.

O is for…

Olivia Rose The Label is a super chic, independent label that produces collections to a size 14, with an option to then make the piece to a custom size as a one off. While not strictly a ‘plus size’ label we thoroughly back this independent brands move to include any size on a per order basis. It’s so hard to start a label, so this really isn’t an easy undertaking. And if Olivia Rose needed extra pints, we spotted Holly Willoughby wearing their new picnic print dress on This Morning!

P is for…

Playful Promises is one heck of a sassy lingerie brand and we love it. They’ve teamed up with loads of influencers over the years for amazing collaborative collections, including Gabi Fresh, Felicity Hayward and George from FullerFigureFullerBust. The brand have a really beautiful vintage, boudoir aesthetic that is sure to set pulses racing.

Q is for…

Quiz is no longer just for the end of school prom. With great everyday summer options from printed tops to pretty dresses, this value retailer now stocks pieces up to a size 28, so you can grab the latest styles without breaking the bank.

R is for…

Rachel Pally is an absolutely beautiful LA based label. Shipping internationally, Rachel Pally has been going for 17 years, so they really do know their stuff. Their jersey dresses are the perfect summer look and Rivkie has a beautiful blue and white print Rachel Pally dress from several years ago that is still going strong, washes beautifully and ALWAYS receives compliments.

RCA Public Label is founded by Renee Cafaro, American Editor of SLiNK magazine and general plus size fashion extraordinaire. RCA Public Label launched their original drop a matter of weeks ago on 11 Honore and we’re super excited by what Cafaro has planned for the future. Focusing largely on private orders, whatever country you’re in, Renee can create you a one of a kind piece. In fact, Rivkie may well be debuting a look from the label in a few weeks time too. Watch this space!

Reformation carries up to a size 28 and really has a brilliantly varied selection of clothing. From cute co-ords to romantic dresses, there is something for everyone’s tastes in this edit.

River Island was always the brand we felt most needed to go plus, so when they finally launched curve a few years ago we were thrilled. The River Island Curve range really stays true to the brands aesthetic and many pieces in the collection are simply regraded from mainline to fit fuller figures better. Expect classic RI tailoring, bright pops of colour and of course lots of great denim and on-trend looks. Oh, and the much loved RI Studio collections, the most trend led part of RI’s ranges now comes in plus too!

S is for…

See Rose Go is a relatively new label, but like many of the new independent plus brands entering the market, they’ve really focused on style staples with a twist. We love the tunic, ‘boyfriend’ style shirts and easy day dresses.

Simply Be are probably now the biggest name in plus size fashion. With a host of fashion forward and on-trend pieces, mixed with other brand labels and everything in between, if you’re plus size and have not shopped here before, then you’ve definitely been missing out. Now also the home to Figleaves, you can find everything from lingerie and swim to smart, casual, pyjamas, workwear, denim and anything else you want, right here. We have a particular soft spot for their easy summer dresses.

Studio8 is the plus size section of much loved Phase Eight. Over the seasons the two brands have become more closely aligned with a greater synergy in design style. While of course you can expect great occasion wear, race going outfits and wedding guest looks, do not over look the fantastic separates, casuals and summer holiday styles.

Shein can be a little bit marmite with some people and that’s ok. But there is no denying that if you’re looking for literally anything, you can find it here. They have an incredibly vast and substantial plus size section that spans all categories but the real trick with shopping Shein is knowing your measurements (we suggest measuring yourself and keeping these noted down on your computer somewhere) and then comparing your measurements to each and every item you want to purchase from Shein. If you do that, you should have a more successful shop.

Selkie is one of those brands that appears overnight from nowhere and then is literally EVERYWHERE. Traditionally plus size shoppers were denied voluminous shapes, particularly that very vintage ‘doll-like’ aesthetic. However at Selkie, you can shop full shape styles up to a US 5X. As you can imagine demand is high, so you’ll have to keep tabs on the site for new drops. And while the dresses have been the real Instagrammable runaway success, they have a nifty line of style sweats too.

Seasalt Cornwall plus size edit goes from an 8 to 28, which we love as this means they’re all about size inclusivity and not just creating separate pieces for plus. You can expect all the normal lovely Seasalt Cornwall styles, from nautical stripes, to pretty dresses and easy everyday separates.

T is for…

The Hour is dedicated to creating contemporary plus size pieces that drape, frame and flatter the fuller figure, up to a UK size 28. While the pieces are great for everyday and special occasion, we think they really come into their own for contemporary work and office wear for when face to face meetings and lunchtime catch-ups are back.

Tommy Hilfiger has developed a really extensive curve collection and we are totally here for it. With many classic pieces such as monogrammed sweatshirts and tees, there are also great classic staples such as a colour block trench coat and fun flirty, floral dresses. Stand out pieces include a curve friendly Hilfiger belt (it’s so hard it is to fine good buckled belts in plus) and of course all the branded swim and lingerie styles. If you’re a lover of Americana and preppy styles, this one is for you.

Torrid have been fitting curves for 20 years, so you know they understand fuller figures. In US sizes 10 to 30, this is a great spot to find plus size clothing for every occasion. From lingerie to casuals, outerwear, work looks and everything else you can possibly need, Torrid is good place to start.

U is for…

Universal Standard is one of the best things to happen to plus size fashion in the last decade. Universal Standard is an all inclusive brand. They sell their ranges, which are vast, in sizes 00-40. Focusing on timeless, wardrobe staples, this is the place to shop for ultimate, luxury basics, classic workwear and tailoring and sleek separates and dresses that will never go out of fashion. Their collections are essentially seasonless and for us, they fill in the gaps that other brands don’t often tackle. While everyone shied away from workwear and tailoring for fuller figures, Universal Standard led from the front. They’ve been a huge hit stateside and have also recently teamed up for a collaboration collection with Erdem. Their items are well thought out and beautifully shot, always showing a real diverse range of models on their site. They also want to show their customers that they invest in them, as much as customers invest in their label. When you see a piece on site, marked as ‘Fit Liberty’, this means that it is part of the brands revolutionary shopping program that allows you to buy for the size you are right now, in this moment and if your size changes, they will replace your clothes and send your new size – for free. FIT LIBERTY gives you the freedom to change sizes without fear, anxiety, or added expense. So yes, we hear it, their items are more expensive but they’re made to live with you for a very long time.

V is for…

Vero Moda is part of the Bestseller family of brands, along with lines like Junarose. Vero Moda has both main and plus size lines that are packed with on-trend, fresh, youthful and easy to wear styles.

Veronia Beard has an extended sizing section on site which goes up to a US 24 (approx UK 28). Expect beautiful and stylish mainline pieces brought to life for fuller figures. From stylish separates, pretty dresses and excellent day-to-evening tailoring. Unfortunately you can’t see the pieces on larger models but you will fall in love with the looks, we’re certain.

Very curve range is packed full of great wardrobe staples at amazing prices. From fashion forward ribbed jeans to pretty summer dresses, you can stock up for the season right here.

Vince is part of a new crop of labels that are offering plus size women more luxury choices. With timeless classics and seasonal standouts they now have pieces up to a size 24 and a 3X. We’re loving the luxe silk slip skirts and summer loving linen shorts.

Vineyard Vines is the perfect stop for those in need of casual wear styles with a preppy twist. Lashings of red, white and blue, stripes, lounge and beachwear looks are joined by classic silhouettes to create a tight edit of pieces up to a size 24.

Violeta by Mango often feels like one of fashion’s best kept secrets. Mango’s plus size collection has been around for a number of years now, but rarely makes an appearance in store, so you’d be forgiven if you’d missed it until now. The collection really has gone from strength to strength and we’re seeing closer alignment with mainline collections season on season, with great tailoring and trend-looks aplenty. We wish we could have shown you more than two of our fave looks.

W is for…

We Are Kin is a beautiful emerging sustainable label that makes pieces to order up to a size 22. Founded by Ngoni Chikwenengere, expect timeless silhouettes and a mixture of monochromatic wardrobe staples, punctuated by blocks of bright colour. Made in their factory in Bow, We Are Kin is certainly a brand to keep tabs on.

X is for

(e)Xciting launches from designer brands… enter: Erdem – A favourite at London Fashion Week, Erdem recently launched ‘inclusive sizes’ which sees a number of his pieces stocked up to a size 22. If you’ve dreamed about wearing designer clothing, then that dream is getting closer. From the looks of the site, this move has been a roaring success as lots of items have sold through, so do have a deep dive on the site to find what’s still available in your size and keep your eyes peeled for future collections.

Y is for…

Yoek has been dressing women for over 30 years and like them, their pieces are built to last. Rivkie personally has numerous Yoek items still hanging in her wardrobe and is a huge fan of their leather items, which are always beautifully crafted, buttery soft and really do age amazingly well. Their everyday separates, particularly their tunic dresses are stylish, comfortable and excellently cut.

Yours Clothing is one of the few retailers still serving plus size specific customers on the high street. With a number of stores across the country, Yours Clothing has grown rapidly, providing a phenomenal array of plus size options from day dresses and separates to swim, shoes and more.

Z is for

Zizzi is a Danish fashion brand that is stocked in the UK via plus size portal navabi. While the range itself is vast, it is the on-trend casual wear pieces, with a street wear vibe and sports luxe styling that always catch our eye.

imagery: courtesy of brands / feature image: River Island, courtesy of brand