Primark launches their most sustainably made denim jeans yet

Fast fashion retailers often get a bad rap when it comes to sustainability, but Primark is showing that just because they turn their styles over quickly and give us more for our money, they’re working towards fashion that doesn’t cost the earth too.

Launching their most sustainably made jeans yet, we’re thrilled that the latest denim offering from Primark has been given a Cradle to Cradle Gold certification. Reinforcing the brands greater push towards sustainability and better and more ecologically sound clothing production.

Sounds great right? But what does the Cradle to Cradle Certification actually mean?

Cradle to Cradle Certified Product Standard is a globally recognised measure of safe, more sustainable products with a lower impact on people and planet. And if you’ve done your research, you’ll know that the clothing production industry as a whole can be pretty impactful on our environment. It’s fantastic to see so many brands consciously chase more sustainable production and of course in the case of Primark, make shopping sustainably more accessible.

The new silhouette comes in two colourways, mid-blue and ecru, which are of course great for the upcoming summer season, but as jeans, they’re essentially seasonless.

Made to stand the test of time, the jeans are Primark’s most sustainable pair yet and are made from 100% organic cotton. But when you do decide they no longer have a space in your wardrobe, they’re also fully recyclable.

Styled in the extremely popular Mom shape silhouette (which is actually the most searched for style according to recent stats) The jeans feature a tapered leg and versatile high waisted cut. Evoking a laid back feel, expect styled rip detailing, perfect for the weekend.

Part of the Primark Cares Label, the new Mom jeans have been made using dye derived from plant waste – super smart and ecologically sound thinking.

Primark’s new jeans are available now in sizes 4 to 20, in selected stores globally. And while these jeans certainly don’t cost the earth, they won’t cost you too much either as they’re just £19. So you can shop consciously, without breaking the bank.

Well done Primark!